People researching careers in radio presenting naturally want to know if radio presenting is still a good career in 2024. The short answer is yes! The radio & audio industry is in great shape, with increasing numbers of independent stations and content creators, well established networks always looking for new and exciting ideas, and organisations creating podcasts (covering a vast range of themes/topics). Now more than ever, there is something for everyone to listen to, and audiences are active and engaged. There are many opportunities for a fulfilling radio presenting career, this is an ever-expanding industry! There is an increasing demand for high quality content of all types - especially good audio content - with the popularity of smart speakers and evolving listening habits of consumers.
Working in radio presenting can offer opportunities to travel, meet interesting people and develop/use a wide range of skills in your working life – from technical roles such as editing and recording to more creative roles such as presenting, writing, and producing content. It can also offer a lot of flexibility and opportunities to express your creativity. A career in the radio industry can also allow you to have a positive influence on society, giving a voice to those who may not otherwise have the chance to express themselves. Depending on the focus of the podcasts you work on/produce and who features on them, they may allow you to champion worthy causes, highlight injustices, and/or shine light on deserving people and give exposure to important topics that may need publicity. It can expand your horizons and knowledge of the world, and ultimately aid your growth as a person.
